Project: Riverfront Park
Developer: East West Partners
Location: Central Platte Valley
(Restaurant component: Zengo, Ink and McGloughlins)
Prior to hiring a complete sales team or creating marketing materials, East West Partners hired Suter Media Relations to begin generating publicity about the future vision for Riverfront Park in downtown Denver’s Central Platte Valley.
Various story angles were created and a great deal of press was generated that helped the public to grasp what Riverfront Park would become and why it would be a great place to live. The results included newspaper, magazine, television and radio coverage that helped to generate millions of dollars worth of sales.
As part of the ongoing publicity efforts for Riverfront Park, Suter Media Relations was asked to help generate publicity before, during and after the openings of Zengo, Ink and McGloughlins. The publicity contributed to raising people’s awareness about each establishment and further enhancing Riverfront Park as an ideal place to live.
Developer: Zeppelin Development
Location: River North Neighborhood (RiNo)
(Restaurant component: Fuel)
When longtime Denver developer Mickey Zeppelin purchased and renovated Denver’s original taxi cab garage and dispatch center, he found a market of creative businesses who leased-up the space. With his son Kyle, he then planned and built the 100,000-plus square foot TAXI 2 building. Suter Media Relations has represented the project since before TAXI 2 broke ground, and has generated vast amounts of media coverage that has familiarized people and companies with the project and the neighborhood, and helped to generate valuable leases and sales.
As part of the ongoing publicity efforts for TAXI, the Fuel café has been an incredibly important component. Since an initial introduction of the café to the media by Suter Media Relations, during which time newspapers and magazines dedicated a great deal of ink to the opening, the restaurant has become a “media darling” and continues to receive press attention.
Project: Pinnacle at City Park South
Developer: Opus Northwest
Location: City Park South Neighborhood
(Restaurant component: surrounding restaurant venues)
Prior to the start of construction of The Pinnacle at City Park South, and the addition of Suter Media Relations to the marketing team, the developer had been working with a large PR firm, but had realized few results. Suter was recommended, and identified opportunities to not only publicize the development, but the surrounding City Park South neighborhood. By emphasizing the quality of the project along with all of the great things in the historic Denver neighborhood, the press coverage was significant and helped to differentiate The Pinnacle from its competition.
While The Pinnacle doesn’t have an on-site restaurant, Suter Media Relations worked to identify the quality establishments that surround the project with articles and television coverage. People were able to realize that The Pinnacle not only had a great location, across the street from City Park, the Denver Zoo, the Museum of Nature and Science, but was also within a short walk of drive of some of the city’s finest establishments.